PRIVACY POLICY
Website type: specialized product informational website (non-standard/high-risk auto insurance), operated by Assurancia Guertin & Cie, Inc.
The purpose of this privacy policy
The purpose of this privacy policy is to inform users of our website about the personal data we collect, as well as the following information, where applicable:
- The personal data we collect
- Use of collected data
- Who has access to the data collected
- Site users’ rights
- Site cookie policy
This privacy policy applies in addition to the general terms of use of our site.
Applicable laws
This policy complies with the laws set out in the Personal Information Protection and Electronic Documents Act (PIPEDA) applicable in Canada. For Quebec residents, this privacy policy is intended to comply with the Act respecting the protection of personal information in the private sector.
For Quebec residents, this policy also complies with Bill 25 (An Act to modernize legislative provisions as regards the protection of personal information), which governs consent to data collection through cookies and similar technologies, as well as transparency about the purposes of such collection.
For residents of EU countries, the General Data Protection Regulation (GDPR) governs all data protection policies, regardless of where the site is located. This Privacy Policy is intended to comply with the GDPR. If there are any inconsistencies between this policy and the GDPR, the GDPR will apply.
For residents of the State of California, this privacy policy is intended to comply with the California Consumer Privacy Act (CCPA). If there are any inconsistencies between this document and the CCPA, state law will apply. If we find any inconsistencies, we will amend our policy to comply with the relevant law.
Consent
By using our site, you agree to the terms set forth in this Privacy Policy. The collection of data through non-essential cookies (analytics, functional, performance, and advertising cookies) requires your explicit consent, which is obtained through the cookie management banner displayed during your first visit. You may grant, deny, or modify this consent at any time — see the “Cookie Policy” section below.
Personal data we collect
Automatically collected data
When you visit and use our site, we may automatically collect and store the following information:
- Location
- Hardware and software details
- Links a user clicks while using the site
- Content that users consult on our site
Data collected non-automatically
We may also collect the following data when you perform certain functions on our site:
- First and last name
- Phone number
- Message form
This data can be collected using the following method:
- Contact form
Please note that we only collect data that helps us achieve the purpose stated in this privacy policy. We will not collect any additional data without informing you first.
How we use personal data
Personal data collected on our site will only be used for the purposes specified in this policy or indicated on the relevant pages of our site. We will not use your data beyond what we disclose.
The data we automatically collect is used for the following purpose: compiling statistics.
The data we collect when the user performs certain functions (e.g., filling out our contact form to request a quote) is used for the following purpose: communication, in particular to respond to an insurance quote request.
With whom we share personal data
Employees
We may disclose to any member of our organization such user data as that member reasonably requires to carry out the purposes set out in this policy.
Third parties
We do not share your personal data with third parties, except for the providers of the measurement and security tools described in the Cookie Policy below, which process certain technical data on our behalf.
Other disclosures
We undertake not to sell or share your data with third parties, except in the following cases:
- if required by law
- if required for any legal proceedings
- to prove or protect our legal rights
- to purchasers or potential purchasers of this company in the event that we seek to sell the company
If you link from our site to another site, please note that we are not responsible for and have no control over their privacy policies and practices.
How long we store personal data
Personal data is kept for as long as is necessary for the purposes for which it was collected, or to comply with our legal obligations. Once this period has elapsed, the data will be securely deleted.
How we protect your personal data
All sensitive information is encrypted using robust technologies. When you connect to our site, your data is transmitted via a secure connection (HTTPS), ensuring that it is protected against interception or manipulation.
Although we take every reasonable precaution to secure our users’ data and guarantee their protection, there is always a certain amount of risk. The Internet as a whole can sometimes present vulnerabilities, and it is therefore impossible for us to ensure absolute security of user data beyond what is reasonably achievable.
In the event of a security breach affecting your personal information, we will inform you in accordance with legal obligations and take the necessary measures to limit the risks.
Minors
For EU residents, the GDPR specifies that people under the age of 15 are considered minors for the purposes of data collection. Minors must have the consent of a legal representative for their data to be collected, processed and used.
Your rights as a user
As a user, you have the right to access all the personal data we have collected about you. In addition, you have the right to update or correct any personal data in our possession provided that such correction or update is acceptable under the law.
You also have the right to object to the collection and use of your personal data, subject to legal obligations.
You may choose to withdraw or modify your consent to the collection and use of data at any time, provided that it is legally acceptable to do so and that you have informed us within a reasonable period of time.
How to modify, delete, or dispute the collected data
If you would like your information to be deleted or modified in any way, please contact our data protection officer here:
Jean-Éric Guertin
267 Boul Sir-Wilfrid-Laurier, Saint-Basile-le-Grand, Québec J3N 1M8
info@assuranciaguertin.ca
(514) 792-5500
Cookie Policy
A cookie is a small file stored on a user’s device by a website. It is used to collect data about the user’s browsing habits and interactions with the website.
Managing Your Consent
On your first visit, a banner allows you to accept all cookies, customize your choices by category, or reject them all. You can change your selection at any time by clicking the “Consent Preferences” icon at the bottom of the screen. Non-essential cookies (analytics, functional, performance, and advertising) remain disabled until you give your explicit consent.
We use the following categories of cookies on our website:
Required cookies — Essential for the site to function; they cannot be disabled.
Functional cookies — Enable certain enhanced features, including CallRail, which assigns a unique phone number to your visit in order to attribute incoming calls to their source (e.g., organic search, referral).
Analytics cookies — We use Google Analytics 4 (Google LLC), implemented via Google Tag Manager (container GTM-NTPB859), as well as Hotjar (Hotjar Ltd), to collect data about your browsing activity: pages viewed, referral sources, and certain browsing behaviours (anonymized heatmaps and session recordings). This data is used in aggregate form to understand and improve the website’s performance. It may be transmitted to Google LLC and Hotjar Ltd, which process this data on servers located outside of Canada. For more information: Google’s Privacy Policy, Hotjar’s Privacy Policy.
Performance cookies — These allow us to measure and improve the site’s technical performance.
Advertising/targeting cookies — We use ClickCease, an ad click-fraud detection tool, which analyzes certain technical browsing signals to identify fraudulent or automated clicks on our advertisements.
You can also disable cookies entirely by changing your web browser settings. Please note that this may affect certain features of the site and reduce the quality of your user experience.
Modifications
This Privacy Policy may be amended from time to time to maintain compliance with the law and to reflect any changes to our data collection process. We recommend that our users check our privacy policy from time to time to ensure that they are aware of any updates. If necessary, we may notify users by e-mail of changes to this policy.
Contact
If you have any questions, please don’t hesitate to contact us as follows:
(514) 792-5500
info@assuranciaguertin.ca
267 Boulevard Sir-Wilfrid-Laurier, Saint-Basile-le-Grand, Québec J3N 1M8, Canada
Effective date of this policy: September 30, 2026